Top-5 Reasons Your Senior Community Needs Video

January 3rd, 2017 -

Is your senior community benefiting from video?

No? It should be! Here are five reasons your community needs video now:

1. Showcase your community.
Do seniors and families know why they should trust you instead of a competitor? Show them! There’s no better way than through video – tours, highlight reels, activities, events, and more.

2. Connect residents and families.
HD video messaging between residents and families improves quality of life. It engages residents and provides peace of mind to families. It bridges the farthest distances.


3. Introduce staff to prospects.
Show off the personality and spirit of your team! Nothing is more powerful to a decision-maker than seeing the faces and hearing the voices of those who will be caring for loved ones. Video profiles of management and staff make this easy.

4. Improve social media marketing.
Video is the dominant communication medium today. It’s essential for effective social media outreach. Is it part of your marketing plan? Did you know that video will constitute 82% of all internet traffic by 2020?

5. Preserve memories for families.
What extra value are you providing to families? How are you solidifying your referral base? Use video to capture memories and personal histories of seniors in your care. What better gift can you give to the families and future generations of your residents?

With one simple video solution, HeartLegacy helps senior communities accomplish all of this.

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