HeartLegacy Expands with Brand Strategist

Poised for Growth, HeartLegacy Diversifies Sales & Marketing Operations with Brand Strategy Hire

May 18th, 2016 -

HeartLegacy, LLC announced today the hiring of Reid Gilbert as Director, Brand Strategy.


Gilbert joins HeartLegacy after more than 15 years in the healthcare technology industry. He will lead initiatives in corporate messaging, market analysis, and product marketing for HeartLegacy.

With broad experience in direct sales, corporate marketing, and communications, Gilbert will work closely with HeartLegacy’s V.P. of Sales & Marketing and focus on HeartLegacy’s branding and positioning in the Senior Care market.

“Connectivity and sharing are paramount to quality of life for people of all ages. HeartLegacy’s business model strikes at the heart of that principle,” says Gilbert. “Facilitating communication among a family’s generations, while capturing and preserving milestones, is a pursuit both unique and fulfilling. I am proud to join the talented team at HeartLegacy and participate in its mission of connecting families through technology.”

Chad Greer, HeartLegacy’s Vice President of Sales and Marketing, says “Reid exemplifies the creative talent, attitude, and experience we are searching for at HeartLegacy. At this stage of the business, a profound understanding of brand strategy and marketing communications is essential. Without question, his corporate marketing and sales enablement background will accelerate our progress with communities in Senior Care.”

A native of New Orleans, Reid is a graduate of Spring Hill College and resides in Mobile, AL.