Four Stats Every Executive Director Should Know

February 8th, 2017 -

(1) 75% of senior living prospects select the first community they speak to.

What’s a prospect likely to do before calling to request information or schedule a tour? Visit your website. In fact, (2) 87% of prospects research online before contacting a community.

The key is getting prospects to your website first. So how do you do that?

One proven way is through an effective social media presence, emphasizing video. (3) Did you know that video on social media generates 1200% more shares than text and images? Greater visibility on social media leads to more awareness of your community, which naturally leads to higher web traffic. When the time is right, prospects will know where to go.

Once you get prospects to your website, video will continue to play an important role. (4) 90% of web users say that videos are helpful in the decision-making process. If your website is easy to navigate and loaded with great video content—like highlight reels of activities, testimonials from residents, profiles of staff, etc.—the data shows that you’re well positioned to generate inquiries.

Once you do that, your sales team is ready to convert calls to tours and tours to closes.

You have one chance to make a strong impression. If you do, you can turn prospects into residents. Make it count!

1. Argentum, slide 28: https://issuu.com/seniorlivingexcellence/docs/607_the_occupancy_equation
2. Argentum, slide 28: https://issuu.com/seniorlivingexcellence/docs/607_the_occupancy_equation
3. Brightcove: http://www.responsiveinboundmarketing.com/blog/video-marketing-statistics-for-2016
4. Insivia: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/