Leadership
We are obsessed with delivering world-class service to our business partners, empowering them to build strong relationships and create memorable experiences with the audiences that matter most to them.
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Walt Armentrout Founder and CEO
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Fran Smith Co-Founder and COO
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Corey DeGeorge VP, Product and Services
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Tara Samuels VP, Sales
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Reid Gilbert VP, Marketing
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Emily Trask VP, Finance
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Jared Collins VP, Technology
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Greg Biggs Creative Director
Walt Armentrout
“I believe that all clients want and deserve three things: 1. Timeliness, 2. A product or service with no defects, and most importantly… 3. Caring. Being empathetic towards clients is the foundation on which we are built and the lifeblood of our organization.”
After graduating from The University of Alabama with a concentration in Biology and Computing Technology & Applications, Walt began gaining tremendous experience in the healthcare communications industry.
While achieving his MBA from the University of South Alabama, he worked with a large healthcare software organization; installing products and interfacing services alongside engineering development teams in a back-end environment. Later, Walt moved to customer facing role, selling software solutions directly to healthcare professionals. It was then that he realized he had the knowledge and passion to lead a software company that would make a difference in the lives of others.
HeartLegacy was then founded on these basic fundamentals: To be morally sound, focused on family values, national in scope, and built to last for generations to come.
When Walt isn’t at HeartLegacy’s headquarters, you might find him out on Mobile Bay fishing with friends and family. A fitness enthusiast, he also takes to the outdoors to get those BPMs up!
Fran Smith
“Preserving legacies, connecting families – what a phenomenal mission to be a part of! Everyone at HeartLegacy understands the keys to our long term success is extreme client satisfaction in fulfilling our mission.”
Fran gained success in the healthcare IT and communications space as the co-founder of TeleVox software, one of the largest multi-location healthcare networks responsible for millions of healthcare communications each day, now an asset of West Corporation. Fran’s positive motivational approach, and focus on superlative customer service contributed greatly to their success.
For Fran, family is where she spends most of her free time. Whether it’s planning family vacations, organizing parties for her large family of 9 siblings and their families, or spending time with her 90 year old father, time with family is considered time well spent. She also enjoys reading and jogging, and somehow manages to do both at the same time, while ALSO sending emails…something that mystifies the others at HeartLegacy!